News

News & announcements

Official statements from Alorea Cosmetics. Announcements are genuine only when published on this page.

October 2026

Introducing the ALORÉA Advanced Serum Collection

ALORÉA Cosmetics introduces its Advanced Serum Collection — six targeted serums formulated for modern skincare routines, each addressing a specific skin concern.

The collection brings together our Whitening Serum with Kojic Acid and Collagen alongside five advanced formulations: Niacinamide with Vitamin B3, Hyaluronic Acid, Retinol with Vitamin A, Glycolic Acid, and Peptide.

Each serum is developed with well-studied cosmetic ingredients and is available now. Explore the full collection below.

ALORÉA Whitening Serum

ALORÉA Niacinamide Serum with Vitamin B3

ALORÉA Hyaluronic Acid Serum

ALORÉA Retinol Serum with Vitamin A

ALORÉA Glycolic Acid Serum

ALORÉA Peptide Serum

September 2025

ALORÉA Cosmetics Launches Its Official Website

ALORÉA Cosmetics (ALOREA COSMETICS (SMC-PRIVATE) LIMITED) is pleased to announce the launch of its official website. The site is the single verified source of information about the company, its products and official sales channels.

Visitors can explore the full product range, read specifications and usage guidance, and learn how to identify genuine ALORÉA products. Corporate registration details from SECP and FBR are published on the Corporate Information page.

We encourage customers, retailers and the press to rely on this website for accurate information about ALORÉA Cosmetics.

September 2025

ALOREA COSMETICS (SMC-PRIVATE) LIMITED Incorporated

ALOREA COSMETICS (SMC-PRIVATE) LIMITED was incorporated on 5 September 2025 under the Companies Act, 2017 (XIX of 2017), Limited by shares, with Corporate Unique Identification No. 0307433, as certified by the Securities and Exchange Commission of Pakistan.

The company is also registered with the Federal Board of Revenue (Registration No. H459545; Tax Office: CTO KARACHI). Registered office: Office No. 101, First Floor, Building 186C, Al-Murtaza Commercial Lane, Karachi, Pakistan.

Full corporate details and certificate references are available on the Corporate Information page of this website.

2025

Introducing ALORÉA Signature Eau de Parfum

ALORÉA Cosmetics unveiled ALORÉA Signature Eau de Parfum, the house’s flagship fragrance in a 100 ml vaporisateur presentation.

The bottle and packaging reflect the brand’s black, white and gold identity. Availability follows the channels listed on our Where to Buy page as stock reaches each partner.

2025

How to Verify Genuine ALORÉA Products

ALORÉA Cosmetics advises customers to purchase only through the channels listed on our Where to Buy page.

Genuine products carry intact, professionally printed packaging. If a price seems unusually low or a seller claims an affiliation you cannot confirm, treat the listing with caution.